Answer These 5 E-Commerce Questions!

20150724180216-woman-writing-a-blogHave you taken a good look at your e-commerce business lately? If you’re not getting the sales that you think you should get, take a quick glance at these five questions to see if you can improve in even one area of your online business to make more money.

Are You Using an Abandoned Cart Strategy?

Are You Paying Too Much?

Where Can You Add New Sales Options?

What’s Your Checkout Process Like?

Can You Add an Up-sell Option?


Maybe you’d rather spend your time focused on creating new products or connecting with customers than running through this questionnaire to improve your e-commerce processes. That’s fine. Just remember that everything in your business is connected.

Read the full article here:

Need to secure your site from hackers: Trust Guard can help!

Check out these articles:
Yahoo Hack Begs for Improved Passwords and Security
Hackers Could Destroy Your Good Reputation
Department of Commerce Releases Cyber Security Framework
Are You Vulnerable to Hackers? Get a Free Scan!


Your E-Commerce Business Needs these Three Policies!

If you have an e-commerce site or are thinking about starting one, there are a thousand and one things to stay on top of.

As a smart business owner, you’ve already set your e-commerce business up with a formal business entity like an LLC, which will help keep your personal assets separate from the business’ liabilities, opened a bank account, and looked more qualified to potential customers by creating a website.

returns_policyIn the hustle and bustle of getting your e-commerce store up and running, many people often forget to take another important step to protecting their business and themselves. But not having these three documents could cause legal, economic and reputational headaches to your e-commerce business.

We’re talking about essential website documents for your visitors and customers.

All too often e-commerce businesses lack good, well-thought-out sets of website policies. To start, every website needs a Terms of Service, Privacy Policy and, if there are items for purchase through the website, a Returns & Refund Policy.

Read the complete article here:

Check out these relevant articles:
Who Provides Better Service, You or Lego’s?
Keep Your Customer’s Privacy Safe with Trust Guard’s Privacy Safe Seal
Need More Customers? Give Your Visitors Peace of Mind!

Six Ways to Price Match!

Experienced online consumers understand that sites that match prices aren’t a surefire bet for the best deal.smart_shopper

But checking how much something costs at different locations to price match is still worth doing. So says Nanda Kumar, professor of marketing at the University of Texas at Dallas. After all, you won’t save any money by shopping at a store with such a policy if you don’t actually verify that the price they are offering is, indeed, the best price.

Here are some ways that online consumers can save money by price matching:
• Check various websites for price matching policies.

• Match comparable products.

• Download a price comparison app such as ShopSavvy or Scan for brick-and-mortar stores.

• Some retailers, including Target, will match their online prices in store, so check both before buying from one or the other.

• If you find your item for less post-purchase, ask for a price adjustment.

• Review the website for a Price Match guarantee image/seal.


To read the complete article, click on the following link:

Six Ways Consumers Can Price Match

Want more amazing content?
Huge Corporations Price Match ~ You Can Too!
Who Provides Better Service, You or Lego’s?
Need More Customers? Give Your Visitors Peace of Mind!
Consumer Protector 4x Introduces TrueIdentity as Partner

Customer Service Lessons for Business Owners

Some companies thrive, oddly enough, even though they provide horrible customer service. Just think how much more successful they could be with quality, caring customer support systems.

I just hung up on a customer service / sales rep from Life Alert for my elderly parents. They have no pricing on their website. That was frustrating. But what was more aggravating was the fact that the agent on the phone wouldn’t give me the price for the system until, as he put it, I understood everything about the product and service. I had already listened to a good five minutes of him telling me how awesome his company is – how many awards they’ve won and how they rank first in every conceivable area. I had already learned stuff on my own about the company and its products online.

But he wouldn’t give me the price. That’s why I hung up. He must have had caller ID because a few minutes later he called me back and said that now he could give me the price. When did these big companies forget about the personalized customer service that made them successful in the first place? Why do companies that frustrate us  seem to far outnumber those that delight us? Here are some tips to help keep your customers happy.

~ Don’t focus so much on gaining new customers that you forget about your current customers.

~ Try to keep your employees happy by paying them what they’re worth.

~ Make it easy and painless for customers to contact you – but give them as much information as possible online so that most of them won’t have to.

~ Rather than attempting to silence your upset customers, embrace negative feedback as a chance to improve.

Read the full article here:

Want more awesome content about how to treat your customers? Here you go!
Who Provides Better Service, You or Lego’s?
Congressional Act Protects Online Shoppers
Use Live Chat Options Everywhere Your Customers Interact with You!
Does It Hurt Consumers to Offer to Match Prices?

Do you need customer support software that includes live chat? Check out Rhino Support!

Who Provides Better Service, You or Lego’s?

If you grew up playing with Legos, you know that pieces get lost. Lego’s customer service team apparently understands what it’s like to be a kid who loves building things with Legos and who hates losing an important piece.

lego-blocksHere’s a transcript of an interaction between Lego’s customer service and a seven-year-old boy named Luka who lost a Lego guy. Luka wrote:

Hello. My name is Luka and I am seven years old. With all my money I got for Christmas, I bought the Ninjago kit of the Ultrasonic Raider. The number is 9449. It is really good. My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat. I am really upset I have lost him. Daddy said to send you an email to see if you will send me another one. I promise I won’t take him to the shop again if you can. Thank you.

Here’s the cute and relevant reply from the Lego customer service team:

Thanks for sending us an email!
We are very sorry to hear about you losing your Jay mini figure but it sounds like your dad might have been right about leaving it at home. It sounds like you are very sad about it too.
Normally we would ask that you pay for a new one if you lose on of your mini figures and need to have it replaced. My bosses told me I could not send you one out for free because you lost it but, I decided that I would put a call into Sensei Wu to see if he could help me.
Luka, I told Sensei Wu that losing your Jay mini figure was purely an accident and that you would never ever ever let it happen ever again. he told me to tell you, “Luka your father seems like a very wise man. You must always protect your Ninjago mini figures like the dragons protect the Weapons of Spinjitzu!” Sensei Wu also told me it was ok if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan.
So, I hope you enjoy your Jay mini figure with all his weapons. You will actually have the only Jay mini figure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight!
Just remember, what Sensei Wu said: keep your mini figures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.
You will see an envelope from LEGO within the next two weeks with your new mini figures. Please take good care of them, Luka. Remember that you promised to always leave them at home.

Read the full article to find out four things you can do to help you match the high level of customer service that Lego displayed:

Want more articles focused on exceptional customer service? Check these out!
Use Live Chat Options Everywhere Your Customers Interact with You!
Does It Hurt Consumers to Offer to Match Prices?
Keep Your Customer’s Privacy Safe with Trust Guard’s Privacy Safe Seal

Keep Your Customer’s Privacy Safe with Trust Guard’s Privacy Safe Seal

637-lgPrivacy is important to your customers – so it should be important to you.

In fact, some people won’t buy good products at good prices if they don’t trust the person that’s selling it to them. One way to increase the level of trust between you and your customer is through trust seals like the Privacy Safe seal from Trust Guard.

Your customers know and trust Trust Guard more than any other security brand on the planet. When your online visitors see that you have qualified for the seal, more of them will buy from you.

To find out more, including a long list of products that start with the letter ‘F’, check out this page for the full article: