Many of us remember the lyrics “Matchmaker, Matchmaker, Make me a Match” found in the beloved musical “Fiddler on the Roof.” Those of us who are still single or single again can relate with its message.
But let’s look at matchmaking from a business owner’s point of view. Don’t all business owners want to be matched with loyal, compatible customers? I believe we do. And that’s where live chat jumps boldly and effortlessly into the conversation.
Live chat is the perfect online matchmaker between a website’s visitor and its owner (or customer service team – which should always serve as an extension of the owner’s vision and ideals). Without live chat, these people may never get a chance to get together.
You see, would-be customers are often hesitant to commit. They want to commit, but they may have been disenchanted or lied to in the past. Would-be customers hope that this relationship will last forever, but they may fear being let down again. They have a few simple questions but don’t want to pick up the phone or send an email. If this partnership is going to work, they want to know that their concerns will be addressed immediately, with minimal effort on their part.
This is where live chat can make a home-maker out of a fence-sitter.
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