Whether you are a solid, mature business or one that is just getting started, don’t join the following group of companies that could care less about their customers.
The biggest offenders are those who hold a monopoly in any one market. They don’t have to worry about people going somewhere else. If we don’t like how they treat us there is nowhere else to go. Say, for example, that you only had one choice for cable installation. More than likely, you were forced to put up with missed appointment windows.
It’s confounding, but it should not be surprising, according to Chiranjeev Kohli, a Cal State Fullerton marketing professor who told The Motley Fool via email that in the end, it all comes down to money and the fact that bad customer service does not always have the negative impact you would expect.
“Companies look at their bottom line. As margins get squeezed, customer service comes on the radar as a possible line item that can be cut. And, since it can be quite expensive, it is a tempting target,” he wrote. “Also, while the general impression may be that customer service is critical, evidence often suggests otherwise – particularly for a segment of the consumers.”
The second biggest offenders are those that know that switching from one company to its competitor is a royal pain in the butt. These customers feel stuck and hate thinking about staying and leaving. Darned if they do, darned if they don’t. It’s not a very enjoyable circumstance. It’s 2016 people! We’re better than that!
Of course, 4x Buyer Protection gives business owners the ability to provide four valuable, much-appreciated services to their potential and current customers. This one service alone can put a mediocre company at the top of the success pyramid. Benefits like shipping insurance and identity theft protection are sought after more and more by wise, competent online consumers.
Read the complete article here:
If you would like more information about providing four amazing services to your customers, with little out-of-pocket costs, contact 4x Buyer Protection today!
Want more awesome content? Enjoy!
Answer These 5 E-Commerce Questions!
How Social Media Can Boost Your Customer Support Efforts
Customer Service Lessons for Business Owners
Who Provides Better Service, You or Lego’s?