If you use social media well, it can boost sales, promote your brand, and build long-lasting relationships with your customers.
If it isn’t done well, the opposite could be true: sales will lag, few will be aware of your brand, and you will have little if any customer loyalty.
Here are some tips to improve customer relations using social media platforms:
- Make sure that the people serving your customers through social mediums know your product well.
- Make interactions more personal and more meaningful.
- Make the customer support team a bigger part of your organization.
- Use social media to change a negative review to a positive one.
Read the full article here with insight about each bullet point!
http://blog.rhinosupport.com/use-social-media-improve-customer-relations/
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