Improve Your Online Customer Service

If you own an online business, you have to be able to take care of online customer service issues quicker than someone with a million Facebook friends can tell them that you haven’t.

Software programs like Rhino Support can put you in constant contact with your customers. They offer live chat and helpdesk software for small to medium sized businesses.

cultivate-customer-complaintsDo your best to keep track of your customers’ activities across various platforms. For example, if a customer calls you regarding a problem and your customer service team is able to quote a tweet or a post the customer made, it would have a lasting impression on them.

If it’s a public tweet or post, it could also sway their friends to utilize your products and services too. Birds of a feather do flock together. If one bird sees another bird receiving immediate positive feedback, it’s as good as a personal referral – maybe even better!

Read the full article here:

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Where Does Your Online Traffic Come From?

If you’re an online e-commerce business owner, you need to understand how to get online traffic. The four sources of online traffic are Direct, Organic, Non-Organic, and Paid.


Of course, the more traffic you can get to your site through direct, organic and non-organic leads, the better – unless your costs for bringing paid traffic is less than the costs (time, effort and research) than the other types of traffic. Get educated about how to bring in the best traffic (people who are really interested in your brand and/or products), and then do your best to monitor which type of traffic you are getting.

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Six Ways to Price Match!

Experienced online consumers understand that sites that match prices aren’t a surefire bet for the best deal.smart_shopper

But checking how much something costs at different locations to price match is still worth doing. So says Nanda Kumar, professor of marketing at the University of Texas at Dallas. After all, you won’t save any money by shopping at a store with such a policy if you don’t actually verify that the price they are offering is, indeed, the best price.

Here are some ways that online consumers can save money by price matching:
• Check various websites for price matching policies.

• Match comparable products.

• Download a price comparison app such as ShopSavvy or Scan for brick-and-mortar stores.

• Some retailers, including Target, will match their online prices in store, so check both before buying from one or the other.

• If you find your item for less post-purchase, ask for a price adjustment.

• Review the website for a Price Match guarantee image/seal.


To read the complete article, click on the following link:

Six Ways Consumers Can Price Match

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Huge Corporations Price Match ~ You Can Too!


Small businesses can offer price matching just like the billion dollar companies offer it thanks to 4x Buyer Protection.

I just did a quick check on Google’s search engine. When I typed in the words ‘price matching,’ the front page was filled with results from Target, Walmart, Best Buy and Amazon.

These are some of the biggest companies in the country. 4x Buyer Protection allows small businesses the opportunity to offer their potential customers the same thing that the ‘Big Boys’ offer.

After all, the truth is that not very many consumers actually use the service anyway – they just want reassurance before they buy that they could price match if they had the time.

Even though price matching works, less than 10 percent of consumers do it according to Sucharita Mulpuru, chief retail strategist for annual commerce industry convention Shoptalk.

She says that although price matching has grown during the last decade, many consumers are still unaware of it. Others don’t bother because it seems like a hassle. And some stores keep such a close eye on pricing that often matching isn’t necessary.

In any case, offering your online visitors a price match guarantee through 4x Buyer Protection gives you the clout usually afforded by huge corporations. Even though the offer may seldom be used, offering to price match competitors keeps consumers on your page and is sure to improve your conversion rate.

Read the full article here:

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To offer Price Matching to your online visitors, as well as other cool benefits like Shipping Protection, visit 4x Buyer Protection today!4x_logo

Iris Recognition is the Future of Mobile Security

In a few years, thanks to iris recognition technology, we may never need to remember another password to access our laptops, tablets or smartphones.

Iris recognition is an automated method of biometric identification that uses mathematical pattern-recognition techniques on video images of one or both of the irises of an individual’s eyes, whose complex random patterns are unique, stable, and can be seen from some distance.


Various governments use iris scans to secure their borders and at defense facilities. Banks use it to authenticate high-value transactions and secure access to safes and vaults. Recent advancements in the evolving mobile biometrics field have brought iris recognition technology to our hands – to our mobile devices. This technology enables us to use our eyes as a unique and secret password that we never have to remember.

The iris is the doughnut-like structure that surrounds the pupil in the eye. It is a muscle that controls the size of the pupil. This muscle has a rich pattern that allows biometric algorithms to extract unique information, and, in effect, create a stronger password compared to, say, fingerprints. The iris is a protected internal organ, and unlike fingerprints, it is not affected by what a user touches. It works for users across occupations that require manual labor such as farming, construction, athletes, doctors, and janitors.

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Customer Service Lessons for Business Owners

Some companies thrive, oddly enough, even though they provide horrible customer service. Just think how much more successful they could be with quality, caring customer support systems.

I just hung up on a customer service / sales rep from Life Alert for my elderly parents. They have no pricing on their website. That was frustrating. But what was more aggravating was the fact that the agent on the phone wouldn’t give me the price for the system until, as he put it, I understood everything about the product and service. I had already listened to a good five minutes of him telling me how awesome his company is – how many awards they’ve won and how they rank first in every conceivable area. I had already learned stuff on my own about the company and its products online.

But he wouldn’t give me the price. That’s why I hung up. He must have had caller ID because a few minutes later he called me back and said that now he could give me the price. When did these big companies forget about the personalized customer service that made them successful in the first place? Why do companies that frustrate us  seem to far outnumber those that delight us? Here are some tips to help keep your customers happy.

~ Don’t focus so much on gaining new customers that you forget about your current customers.

~ Try to keep your employees happy by paying them what they’re worth.

~ Make it easy and painless for customers to contact you – but give them as much information as possible online so that most of them won’t have to.

~ Rather than attempting to silence your upset customers, embrace negative feedback as a chance to improve.

Read the full article here:

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Do you need customer support software that includes live chat? Check out Rhino Support!

Who Provides Better Service, You or Lego’s?

If you grew up playing with Legos, you know that pieces get lost. Lego’s customer service team apparently understands what it’s like to be a kid who loves building things with Legos and who hates losing an important piece.

lego-blocksHere’s a transcript of an interaction between Lego’s customer service and a seven-year-old boy named Luka who lost a Lego guy. Luka wrote:

Hello. My name is Luka and I am seven years old. With all my money I got for Christmas, I bought the Ninjago kit of the Ultrasonic Raider. The number is 9449. It is really good. My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat. I am really upset I have lost him. Daddy said to send you an email to see if you will send me another one. I promise I won’t take him to the shop again if you can. Thank you.

Here’s the cute and relevant reply from the Lego customer service team:

Thanks for sending us an email!
We are very sorry to hear about you losing your Jay mini figure but it sounds like your dad might have been right about leaving it at home. It sounds like you are very sad about it too.
Normally we would ask that you pay for a new one if you lose on of your mini figures and need to have it replaced. My bosses told me I could not send you one out for free because you lost it but, I decided that I would put a call into Sensei Wu to see if he could help me.
Luka, I told Sensei Wu that losing your Jay mini figure was purely an accident and that you would never ever ever let it happen ever again. he told me to tell you, “Luka your father seems like a very wise man. You must always protect your Ninjago mini figures like the dragons protect the Weapons of Spinjitzu!” Sensei Wu also told me it was ok if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan.
So, I hope you enjoy your Jay mini figure with all his weapons. You will actually have the only Jay mini figure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight!
Just remember, what Sensei Wu said: keep your mini figures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.
You will see an envelope from LEGO within the next two weeks with your new mini figures. Please take good care of them, Luka. Remember that you promised to always leave them at home.

Read the full article to find out four things you can do to help you match the high level of customer service that Lego displayed:

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