Live chat is a powerful sales tool. But don’t confine it to just your web page.
Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have Rhino Support set up on your business website, then you’re missing out on major impact potential. Chat options help in terms of conversion optimization and loyalty marketing. Research indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues quickly with live chat.
To help develop your strategy, consider:
What channels are your target customers frequenting the most?
What will you need to do to maintain a thriving presence on all of these platforms?
How do you plan to integrate all of these channels to create a cohesive customer experience?
Also consider what types of content drive the most sales for your specific audience. Should you be promoting a gated e-book as a magnet for lead capture? Can you close a lot of deals by hosting a sales-oriented webinar? Lots of testing will determine which ploy works best for you and your company.
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Special thanks to Columnist Tamar Weinberg for her article here:
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