After Getting Hacked, Yahoo! Offers Online Security Strategies

So far as they know, the hack did not include unprotected passwords, payment card data, or bank account information. According to Bob Lord, CISO of Yahoo!, the company is taking the following actions to protect the online security of  their past and current users:yahoo-mobile-verification

  • We are notifying potentially affected users. The content of the email Yahoo! is sending to those users will be available at beginning at 11:30 am (PDT).
  • We are asking potentially affected users to promptly change their passwords and adopt alternate means of account verification. (No matter what online account you have, e-commerce or not, you should change the password at least every six months).
  • We invalidated unencrypted security questions and answers so they cannot be used to access an account.
  • We are recommending that all users who haven’t changed their passwords since 2014 do so.
  • We continue to enhance our systems that detect and prevent unauthorized access to user accounts.
  • We are working closely with law enforcement on this matter.

To read the complete article, click on the following link:

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Yahoo Hack Begs for Improved Passwords and Security
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Yahoo Hack Begs for Improved Passwords and Security

Yahoo acknowledged that hackers stole the account information of at least 500 million users. Information intercepted by the Yahoo hack included names, email addresses, telephone numbers, birth dates, passwords, and security questions.


If you had/have a Yahoo account, you should assume that your PII (Personally Identifiable Information) was stolen. Changing Yahoo passwords will be just the start for many of you. Comb through other services — especially those for which you provided a Yahoo email address to create an account — to make sure passwords used on those sites aren’t too similar to what you were using on Yahoo. Change passwords for sites that contain sensitive information like financial, health, business, or credit card data.

Read the full article here:

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Congressional Act Protects Online Shoppers
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Congressional Act Protects Online Shoppers

Apparently, shopper’s confidence was so high that some retailers needed to have Congress step in and tell them not to sell-out online consumers.restore-online-shoppers-confidence-act1

According to the FTC, The Restore Online Shopper’s Confidence Act “prohibits any post-transaction third party seller (a seller who markets goods or services online through an initial merchant after a consumer has initiated a transaction with that merchant) from charging any financial account in an Internet transaction unless it has disclosed clearly all material terms of the transaction and obtained the consumer’s express informed consent to the charge.

The seller must obtain the number of the account to be charged directly from the consumer.” (Read PDF of the Restore Online Shopper’s Confidence Act here.)

Read the full 600 word + article here:

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Hackers Could Destroy Your Good Reputation

If you’re not careful, hackers will steal your customer’s money, personal information and their loyalty to you and your business.

There have been a great many cyber crimes involving the purposeful destruction of personal and corporate reputations. These include cases of hackers gaining access to websites and social media accounts and changing messages or posting as the individual or company.


Attacks like these can be very damaging if not caught quickly. You can help avoid the destruction of your reputation by:

  • Monitoring all accounts frequently. This way, messages posted by someone who is unauthorized will be caught quickly.
  • Changing passwords often, and asking clients to do the same.
  • Regaining control of accounts as soon as possible when there has been a breach in security.
  • Mitigating damage with consumers by employing goodwill efforts for any issues that the hack may have caused. Then make sure you honestly address the issue immediately.


Read the full article here!

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Department of Commerce Releases Cyber Security Framework

The Department of Commerce Provides Website Owners with High-Level Security Guidelines


Each function maps to key categories of desired outcomes (e.g., “Asset Management,” “Access Control”). Each category then expands to a series of more specific outcomes and technical/management activities. These are then tied to dozens of “informative references,” such as ISO/IEC, ISA, and COBIT, which are well-established implementation standards. The Framework doesn’t include specific practices or requirements. Instead, it’s meant to facilitate an iterative process that involves “detecting risks and constantly adjusting one’s security program and defenses.”

Companies that utilize the NIST Cyber Security Framework must comply with other respected entities and their related rules such as the FTC and the Payment Card Industry. Those that accept or process or provide technology in relation to payment card data must comply with specified Payment Card Industry (PCI) rules, including specific data security standards (PCI DSS) and implementation protocols.

Read the full article here:

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Use Live Chat Options Everywhere Your Customers Interact with You!

Live chat is a powerful sales tool. But don’t confine it to just your web page.

Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have Rhino Support set up on your business website, then you’re missing out on major impact potential. Chat options help in terms of conversion optimization and loyalty marketing. Research indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues quickly with live chat.

To help develop your strategy, consider:

What channels are your target customers frequenting the most?
What will you need to do to maintain a thriving presence on all of these platforms?
How do you plan to integrate all of these channels to create a cohesive customer experience?

Also consider what types of content drive the most sales for your specific audience. Should you be promoting a gated e-book as a magnet for lead capture? Can you close a lot of deals by hosting a sales-oriented webinar? Lots of testing will determine which ploy works best for you and your company.

Read the full article here:

Special thanks to Columnist Tamar Weinberg for her article here:

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How to Write Blogs Professionally

Writing Blogs is much different than writing college essays.

People browsing online usually don’t have the time that professors have to review your findings.

I am a proud father of six wonderful children. Three kids are currently attending the local university.

They are constantly asking me to review their essays – something I love to do. Writing blogs is something I’ve done a lot of over the last ten years – averaging about 2 a day. Now you know that I’m speaking from experience.

Let’s discuss a few tools that will help your e-commerce company write SEO-healthy blog posts. This isn’t an all-inclusive list, but it will help get you started.

~Don’t always force your brand.products down their throats.
~Add a video or image
~Keep sentences and paragraphs short
~One keyword every 50 words (on average)
~Your title should enlist a response
~Give your readers a call to action

Read the full article (with content about each area) here:

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Consumer Protector 4x Introduces TrueIdentity as Partner


What are you doing to protect the true identity of your online visitors?

TrueIdentity™ allows you to feel more protected than ever by:

~ Lowering your risk of identity theft by proactively monitoring places on the Internet where criminal selling and trading of your personal information may occur

~ Helping you recover more effectively from Identity Theft with our exclusive Identity Restoration

~ Providing Lost Wallet Assistance if credit or other identification cards are lost or stolen.

4x-partner-true-identitySo benefit from the peace of mind provided by 4x Buyer Protection and TrueIdentity™ from TransUnion today. It’ll be one less thing to worry about.

Read the full article here:

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